VERDEN, meaning ‘the world’ or ‘the earth’ in Danish, is a natural fragrance brand for bath, body and home. VERDEN was founded by Charlotte Semler and Arabella Preston – the team behind.
VERDEN is inspired by the focal role of nature in Charlotte’s Danish childhood memories. Charlotte returned to her childhood beach house after decades away and realised that it was the immersion in unchanging nature – water, landscape and fragrance, as much as the endless summer light – that brought her back to happiness. VERDEN roots itself in natural fragrance to reconnect you with happiness in every moment of self-care.
VERDEN products are formulated with natural, plant-based ingredients that perform beautifully on the skin. VERDEN products are, of course, also vegan and cruelty free.
VERDEN pack design is inspired by fresh air and seaside skies. The signature VERDEN colour is the bespoke “Horizon” - created by VERDEN to capture the blended shade of earth, water and sky that is found uniquely at the horizon.