Selahatin - Whitening Toothpaste 65 ml - Blue Forever

Selahatin: Citrus, lime, licorice & peppermint

Nostalgia is an ache in your heart far more potent than memory alone.
It’s the place we yearn to go again. A place where we know we’re loved and safe. Back home.

This theme is central to Blue Forever:

A love letter to the Mediterranean Ocean, centered around the romantic innocence of washed out memories, viewed through a lens of time past and melancholia.

It’s about innocence, and innocence lost.
It’s about longing home, and longing away.
It’s about the blue ocean, and blue memories.

"Blue Forever is centered around one of my most revered childhood memories. I was in my dad's wooden boat on the teal Mediterranean sea under a pale sun, surrounded by family and my best friend. I wanted to capture the feeling of being young and careless – I’m in the wind, I’m in the water. And I’m free", says Kristoffer Vural, founder of Selahatin.

Made In Switzerland

Developed in collaboration with Switzerland's leading oral care manufacturer.

What it is: A whitening toothpaste that combines emotion and function, with artisanally crafted scents and lush texture.

Why it’s special:

• A four-dimensional rejuvenating whitening process gentle enough for daily use:

1. Deep cleansing (Sodium Lauryl Sulphate)
2. Exfoliating (Hydrated Silica)
3. Polishing and light-reflecting (Hydroxypatite)
4. Enamel-bleaching (Sodium Bicarbonate)

• Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
• The natural aminoacid Betaine moisturises and nourishes
• Mineralising Hydroxypatite provides proactive care for sensitive teeth 

Good to know:

• Long-lasting
• Antioxidants enriched
• Anti-inflammatory
• Vegan
• Cruelty free
• Dermatologically tested

Origin & sustainability:

• Long-lasting
• Endlessly recyclable aluminium tube
• Made in Switzerland
• Vetted by the Swedish Dental Association