Selahatin - Whitening Toothpaste 65 ml - Escapist

Selahatin: Cinnamon, orange & peppermint

Escapist is the epitome of Selahatin: It represents the pursuit of a more perfect union between fantasy & reality, the ordinary and the extraordinary. It blends delicate but vivid cinnamon with a stroke of sun-kissed orange and frosty peppermint.

– I really want to change the emotional experience people have when they start and end their day. I want people to use Selahatin and forget about reality and whatever everyday stuff's going on and be taken to this magical fantasy place. That’s what Escapist is to me, says founder Kristoffer Vural.

Selahatin is introducing the world of artisanal oral care. By bringing colors and emotions into whitening toothpaste the brand has the ambition to elevate everyday ceremonies.

Selahatin whitening toothpaste combines emotion and function, with artisanally crafted aromas and lush texture. The formulation contains fluoride, anti-oxidants and a four-dimensional whitening process gentle enough for daily use.

Made in Switzerland.

• Housed in aluminium tube
• Long-lasting
• Anti-inflammatory
• Vetted by the Swedish Dental Association
• Vegan / Cruelty-free

Made In Switzerland

Developed in collaboration with Switzerland's leading oral care manufacturer.

What it is: A whitening toothpaste that combines emotion and function, with artisanally crafted scents and lush texture.

Why it’s special:

• A four-dimensional rejuvenating whitening process gentle enough for daily use:

1. Deep cleansing (Sodium Lauryl Sulphate)
2. Exfoliating (Hydrated Silica)
3. Polishing and light-reflecting (Hydroxypatite)
4. Enamel-bleaching (Sodium Bicarbonate)

• Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
• The natural aminoacid Betaine moisturises and nourishes
• Mineralising Hydroxypatite provides proactive care for sensitive teeth 

Good to know:

• Long-lasting
• Antioxidants enriched
• Anti-inflammatory
• Vegan
• Cruelty free
• Dermatologically tested

Origin & sustainability:

• Long-lasting
• Endlessly recyclable aluminium tube
• Made in Switzerland
• Vetted by the Swedish Dental Association